Five Benefits of Facebook and Social Media Advertising

Five Benefits of Social Media Advertising

Rob A | January 10, 2011 | Comments (5)

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Online advertising is not something new. Google, Yahoo, and MSN (Bing) have ruled the web when it comes to pay per click advertising platforms. Over the past 5 years websites like Facebook have continued to grow in popularity, creating increased opportunities for businesses to advertise online and reach millions of users.

What separates social media advertising from traditional online advertising such as Google Adwords is that social media allows us to target our audiences exact interests, demographics, and much more. Facebook and other social networks allow us to target groups of people in our niche that have the ability to purchase what we are selling.

5 Benefits of Social Media Advertising:

1. Search engines cannot compete with social networking websites anymore for traffic. This means your ads are put in front of more potential customers.
2. Google has become to competitive, you can find cheaper keywords and CPC’s on websites such as Facebook and the majority of the time get better results.
3. Pictures say a 1,000 words. Most Google ads on the search engine limit you from including pictures in your ad, Facebook ad conversions increase tremendously simply by picking the right photo.
4. Facebook also provides you with the ability for viral marketing to take place allowing other users to “Like” your ad creating social proof and a reason for someone to click on your ad instead of your competitors.
5. Lastly if you are a niche market business or have a niche market product you can tap into these markets very easily on some of the smaller social networks out there.

online advertising

If you haven’t givin’ online advertising a try yet I would recommend you skip Google and go straight to Facebook advertising.

What is everyone’s opinion on social media advertising? Let me know below.

Related posts:

1. Social Media Overload!
2. Five Social Media Extraction Tips
3. Anonymous Social Media Vending
4. Pros and Cons of Social Bookmarking

Tags: facebook ads, facebook advertising, featured, online advertising, ppc, social media, social media advertising

Category: Business, Internet, Internet Marketing, Social Media

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